Friday, April 4, 2008

LANG names VP/Interactive

Editor & Publisher has announced the appointment of Brent W. Morris to Vice President/Interactive for the Los Angeles Newspaper Group.

Morris is tasked with developing new strategies to bolster LANG's Web operations. It's unclear whether or not that strategy will include the content-creation side of operations, but LANG will be hard-pressed to grow any aspect of their business without it. No amount of SEO implentation, fancy flash programming, or any other packaging will matter otherwise. A gift box with nothing in it will always be a disappointment, no matter how gaudy the packaging. People are no more likely to visit an empty web than they are to buy an empty newspaper.

Back in the dotcom days, there was a single mantra guiding nearly every business in the market: Content is king. The same holds true today. Let's hope LANG can be a loyal subject.

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