This is also a brutal week for our brothers and sisters in the Bay Area. "Media Grunt" Michael Bazeley blogs "At the risk of offending my friends and former colleagues still at the San Jose Mercury News, I’m writing its obituary today. There will be more buyouts and layoffs this week, the fourth round of en-masse departures in the last few years. Sadly, I fear the paper will not recover."
The Merc - thin and largely devoid of substantive, insightful coverage - will become increasingly irrelevant to most area news consumers - as many other Media News papers are in the rest of the Bay Area. People will lament the loss of a once good paper. But they’ll survive, because local news isn’t that important to them, and the rest they can get elsewhere.He suggests there are "intriging possibilties" about starting from scratch. Read him here.
[snip]
It doesn’t need to be this way. I still believe there are ways for media outlets like the Mercury News to survive in the current media landscape. But the conversation needs to start with a blank whiteboard. You can’t continue to tear off pieces of the current business and downsize your way into the future.
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